Great free info from aweber.com
This document is in pdf format so you can save and print.

Content: Quality Checklist for your auto-responder emails.

1. Which of the following am I trying to accomplish with this email? Do I accomplish it?
• Strengthen my relationships with my existing subscribers
• Sell a product
• Collect new subscribers by giving my readers content they'll want to forward
• Offer my readers new or exclusive information
• Drive traffic to my website
2. What action do I want my readers to take? Do I offer them too many choices? Do I give them a
reason to act right now?
3. Is my company or brand name included in my “From” line or subject line?
4. Is my subject line concise, compelling and straightforward
5. Have I asked my subscribers to whitelist me to make sure they get my e-mails?
 and 15 more on the checklist.  Great info and free. Thanks aweber!

http://docs.aweber-static.com/email-marketing-guides/email-newsletter-checklist.pdf

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